Do you want to learn how to make money from video marketing for small businesses?
In this article, I’ll teach you how to create video marketing content in 4 simple steps that will make your brand reach your ideal clients!
#1 Plan the goals for your videos
When it comes to business, you need a plan — specifically, a video marketing plan.
Make sure each video you make has a clear goal and that it achieves it spectacularly by having a call to action.
Let’s say for example you own a jewelry store and you wish to boost sales of a certain collection.
Well, when you record a video, that’s going to be the goal: to boost the sales of a jewelry collection! And that must be on your mind throughout the whole process, because it’ll guide the tone, style, and messaging of the video you’ll post online.
This strategic thinking is all part of the “planning phase” of your video. You can plan a single video or even draft a strategy for a whole video series — it all depends on how complex the topic is.
Learn more about the planning stage on my Video Marketing for Business article!
#2 Think of the videos as entry points to your brand
You’re going to post your videos on your social media channels (Facebook, Instagram, Youtube, or even TikTok) and they’ll be available to your followers and more users who are impacted through keywords, tags, and/or hashtags (yes, they matter) and shares.
These videos can be the first time a person sees you. And you know what they say: first impressions matter.
So, think of every video you make as a welcome to a person that doesn’t know you yet. And if they like you, they’ll begin to follow you for more videos and even get on your email list by downloading your freebie.
When you think of videos like this, you see how important they are and how each one deserves your full dedication. Don’t make a bad video just to fill a gap on your publishing schedule — each one has a deep impact.
To learn how to film yourself professionally on a phone, watch my free training video that I made for you.
Your videos are gateways to your brand. And if people like your videos, they’ll start to naturally show interest in your products or services, which leads to the next item on this article...
#3 Get your ideal customer to watch your video
The money isn’t made from the videos, but the engagement and ultimately sales that you get from them.
Gone are the days of making money off a viral video on YouTube. Now things have become more competitive. You need at least 1000 subscribers and 4000 hours of watch time to start raking in advertising money.
But you don’t need to make money from the videos themselves. You’re going to make money from the clients who discover your brand and learn about your products thanks to your videos. That's why it's so important to optimize your video with the right keywords and tags. I use VidIQ for this. It works so well!
Let’s get back to the jewelry store example. If you showcase the ways you can pair jewelry with outfits and other fashion tips, you’ll start getting sales from people that want to follow your advice with your jewelry.
The same applies to any niche, be it makeup, life coaching, photography, or cooking. People who like your videos will start to engage in your products/services.
#4 Learn the MAP framework for videos
There’s a great formula that you should follow to make any video a success so your business can rock with video marketing:
M for Messaging: the strategy behind each video so you achieve your goals
A for Artistry: achieve professional, celebrity-level quality in your videos
P for Promotion: how to get your ideal clients to watch your video and convert them into a customer!
Want to learn the MAP framework? Click on the link below for more details on my lucrative video course:
